The Cringe Factor: Why Bad Luka Commercials Are a Marketing Minefield

Introduction Imagine a commercial for Luka, a revolutionary new personal assistant AI. The advertisement features a group of overly enthusiastic actors, dressed in futuristic clothing, awkwardly dancing while reciting a jingle about Luka’s “amazing features.” The voiceover booms, promising Luka will “revolutionize your life!” But the visuals are grainy, the music is grating, and the…